Pricing

Rookie is free. Creator, Pro, and Elite are monthly.

This is the live Observableyou grid. Launch $99 / Creator $299 / Pro $499 from the 30-day Build Spec is retired for go-to-market. Publishing on Rookie is $19.99 a year.

Creator signup Watch the house channel Open plans in Observableyou

Rookie

Free

Start free. Pay $19.99 a year when you publish.

Monthly: Free
Publish: $19.99/year
OU Tokens: Pay as used
Ad revenue: None
Custom domain: Optional
CRM: Basic
Messaging: Limited
AI: Limited
Analytics: Basic
Commerce: Basic
Livestream: Token-based

Start free

Creator

$19.99 / month

Publish included. Pay as you use OU Tokens.

Monthly: $19.99
Publish: Included
OU Tokens: Pay as used
Ad revenue: 50%
Custom domain: Yes
CRM: Standard
Messaging: Included
AI: Standard
Analytics: Standard
Commerce: Yes
Livestream: Token-based

Start Creator

Pro

$49.99 / month

Advanced tools. OU Tokens at 50% off.

Monthly: $49.99
Publish: Included
OU Tokens: 50% discount
Ad revenue: 80%
Custom domain: Yes
CRM: Advanced
Messaging: Expanded
AI: Advanced
Analytics: Advanced
Commerce: Yes
Livestream: Discounted

Start Pro

Elite

$179 / month

Included monthly token allowance. Hard costs covered up to the plan allowance.

Monthly: $179
Publish: Included
OU Tokens: Included monthly token allowance
Ad revenue: 100%
Custom domain: Yes
CRM: Advanced
Messaging: Expanded
AI: Premium
Analytics: Advanced
Commerce: Yes
Livestream: Included monthly allowance

Start Elite

After signup, sign in. Your channel opens automatically on Rookie. Finish First Success: import contacts, publish or go live, share your URL. Stripe Live on the Observable Universe merchant is not connected yet, so paid plans and PPV checkout wait.